INNOVATORS
AFRICA'S
SOCIAL CHANGE
CHANGE HAS COME
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CHANGE HAS COME
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we create marketing platforms
with meaning

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WHAT WE DO. WHY WE DO.
HOW WE DO.

We are Africa’s social change innovators. We believe that our creativity, connections and business know-how should be used to make the world a better place. That’s why we bring the best thinkers, entrepreneurs and brands together to solve the world’s biggest societal problems in the most innovative ways.

With our incredible network of collaborators, we create platforms that help both brands, and society prosper, providing equal parts marketing and meaning. We exist to address this new world order, where doing good really is good business.

Our blueprint for impact is innovation, collaboration and sustaining.

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OUR OFFERING.

Our platforms range from societal change solutions to social wellbeing programmes, tech solutions as well as collaboration platforms for good.



WHAT WE DO. HOW WE DO.
WHY WE DO.

We are Africa’s social change innovators. We believe that our creativity, connections and business know-how should be used to make the world a better place. That’s why we bring the best thinkers, entrepreneurs and brands together to solve the world’s biggest societal problems in the most innovative ways.

With our incredible network of collaborators, we create platforms that help both brands, and society prosper, providing equal parts marketing and meaning. We exist to address this new world order, where doing good really is good business.

Our method is firmly rooted in three pillars: Innovation, collaborator and sustaining.

OUR OFFERING.

Our platforms range from societal change solutions to social wellbeing programmes, tech solutions as well as collaboration platforms for good.



THE COLLECTIVE

At the heart of The Change Collective is a philosophy of collaboration. We believe that society’s biggest problems deserve the most talented minds, that’s why we match each project with the most talented experts.

JESSICA TIMS TV PRESENTER COLLABORATOR PRODUCER EMPOWERMENT STRATEGIST
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TV presenter, Jessica Tims was recently selected as part of E! Entertainment’s ‘The Search E! Host South Africa’ Top 4 Finalists in 2017, and was the host of One Day Leader in 2016. Jessica presented SABC1’s YOTV Live for nearly 5 years and went on to produce YOTV’s Talk Tuesday talk show. She was nominated for Best TV Presenter at the South African Film and Television Awards, 2015. She’s a Youth Empowerment Strategist who has worked with youth-centric companies, and is the chairperson of Favoured Generation youth ministries at Koinonia Bible Church.

ANTHONY BILA PHOTOGRAPHER VISUAL ARTIST
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South African visual artist, Anthony Bila, has a particular penchant for photography in all its forms and formats, both digital and analog. He also works as a commercial photographer and film director for brands and publications, such as the Wall Street Journal and Sunday Times, which has taken him all over the world, including the UK, China and Europe. Anthony is passionate about bringing unique South African narratives to the fore as a conduit for the many local lives and stories that often go misrepresented or not represented at all.
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DOING GOOD = GOOD BUSINESS

THE FOUNDERS

The Change Collective is the brain-child of Liesl Loubser and Nika Smit, born out of a shared vision to create innovative solutions for a greater good. It is an impassioned partnership built on 8 years of being both colleagues and friends.

LIESL LOUBSER VISIONEER SOCIAL CHANGE INNOVATOR
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Liesl Loubser’s life-long passions are entrepreneurship, the African youth and business innovation. 21 years ago, she founded HDI Youth Marketeers, Africa’s most successful youth marketing agency, around the principle of creating mutual benefit for clients and youth. Before retiring in 2015, she brought MD Jason Levin on board to assist in the transition where TBWA SA (Omnicom Group) acquired the majority shares in HDI. Now retired, Liesl’s legacy lives on, not only through her passion projects and philanthropy, but also through the fires that she ignites within the people around her.
NIKA SMIT SOCIAL CHANGE INNOVATOR MANAGING DIRECTOR
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Nika is an ideas-obsessed entrepreneur with a big heart. She spent the last 15 years in the marketing industry as a creative strategist, brand manager and IP developer.  In this time, she worked with brands ranging from banking to telecommunications, retail to automotive, entertainment and FMCG. In 2017, she launched Nika Smit Concepts, a strategy and ideation consultancy. She cares deeply about creating meaningful work, inspiring others and working with good people. In 2019, her passion for social innovation led her to focus solely on social entrepreneurship.

CONTACT US

Get in touch

We believe that doing good is not only beneficial to society, but a far better marketing tool than traditional methods. Doing good, really is good business.

Say hello. Collaborate. Come on board. Commission.

chantel@thechangecollectiveafrica.co.za

076 527 4621