Meet Africa's Purpose Pioneers

The Change Collective Africa is a social enterprise and and the home of Africa’s leading Purpose Pioneers. We offer a series of change platforms that make it easy for Purpose Pioneers to collaborate and create real societal impact. Our areas of passion include social entrepreneurship, gender equality, job creation and conscious consumerism.

What is a Purpose Pioneer?

An individual, brand or initiative who uses their talents, creativity, resources or influence to create positive societal change in Africa.

Become a Purpose Pioneer

Are you a business who would like to use purpose to drive profit? An individual who would like to collaborate or co-create change platforms? An influencer who would like to add your voice to our movements? We’d love to hear from you 

We believe that doing good is good business

Our world is shifting from a ‘profit-driven’ to a ‘purpose-driven’ one; consumers are 83% more likely to be loyal to brands that lead with purpose (Porter Novelli Cone) and purpose-driven companies evolve twice as fast as others (Forbes). We exist to lead the way in ‘profit through purpose’ with our range of change platforms.

Legacy makers, inspiring Legends in the Making. The Legacy Stories is a platform that features the nation’s most inspiring individuals.

The series of 60 second videos shows the personal journeys and insights of various Legacy Makers, digging deeply into the ‘why’ and the ‘how’ of building a positive legacy.
Our aim is to inspire the next generation of Legacy Makers and entrepreneurs and to shift the paradigm of those who feel unmotivated, crippled by fear and a lack of guidance.


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#GiveHerACrown is a female empowerment platform that exists to change the narrative for women in South Africa. We #ReclaimOurStory through the power of storytelling and the arts.

We #GiveHerACrown by celebrating the stories of all women in society; the survivors, the activists, the pioneers and the next generation. In November we will release the official #GiveHerACrown song, written and produced by our campaign ambassador Zolani Mahola. 16 top South African artists will each create a bespoke crown of art, in various materials, from wire to wood, beads to lace and more. These 16 pieces of art will be auctioned off during 16 days of activism (25 Nov to 10 Dec) with all proceeds going to female empowerment. 

Show your support and stand with us against #genderbasedviolence by adding the #GiveHerACrown frame to your Facebook profile picture


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7 guests, including disruptors, experts, leaders and change-makers with host Jessica Tims, connect to discuss and solve key societal issues. The interactive sessions also encourage audience members to get involved by submitting their own solutions.

It’s about collaboration and innovative problem solving while educating, raising awareness and creating actionable impact. The platform is available through a series of webinars or as a series of in-person dining experiences. Conversations are curated by four-time bestselling author, Timothy Maurice Webster, who also produces a podcast episode for each instalment.


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A weekly talk show on IG Live that inspires viewers on #Purpose. The 30 minute talk show is hosted by presenter and media personality Jessica Tims. The interviews feature society’s most influential people who lead their lives and businesses with real meaning. Guests range from businesspeople to teachers, doctors to activists, artists, creatives, changemakers to name a few. 


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The Purpose Pioneers Blog is a meeting place for likeminded individuals, businesses and initiatives who want to lead with purpose to create a better world. Packed with inspiration, insights and collaboration opportunities, it’s a hotpot of Africa’s finest changemakers, thought leaders and the big ideas that create better societies. 

From social activists to businesspeople, teachers to doctors, innovators to artist and more, we use the power of storytelling to inspire a generation of Purpose Pioneers.